The municipality of Amsterdam West asked us to create a concept that connects Sustainable Fashion entrepreneurs from the area with consumers.

Ware Westen is a platform where the Sustainable Fashion hotspots of Amsterdam West are brought together. With attractive branding and clear marketing the platform offers fashion lovers from- and visiting Amsterdam tangible tips for a sustainable wardrobe.

CAMPAIGN

In 2019 we created the concept of Ware Westen and worked on the Branding, website, photoshoot, poster & online campaigns, online & paper shopping maps, influencer collaborations, launching the social media channels, PR, and activating events.

We’ve also actively included the community of entrepreneurs by organizing meet-ups and inspiration sessions.

The goal of Ware Westen was to help consumers find their way to local Amsterdam entrepreneurs who offer Sustainable fashion - encouraging them to become part of the change towards a more fair, sustainable, and inclusive fashion industry.

We continued running the project in 2020 and 2021 and helped the city council to map and connect circular fashion initiatives in Amsterdam West. At the same time, we took the community along on an inspiring circular fashion journey through events, meet-ups, journal updates, and the Ware Westen social media channels.

In 2022 the city of Amsterdam wanted to include Ware Westen in a sustainable fashion platform covering the entire city (inspired by Ware Westen). We were hired to advise and assist in the transformation.

POSTER CAMPAIGNS