KNOW HOW / EXPERT

We have been working in the field for over 15 years creating positive change with multiple brands and partners. 

Charlie + Mary was founded in 2009 by Charlotte van Waes en Marieke Vinck. As young new graduates from the Amsterdam Fashion Institute they started their career in fashion, full of ideas. To very shortly after find out that this wasn't what they signed up for. The lack of inspiration and stories behind the products, no respect for craftsmanship and non innovative practices they encountered made them decide to start their own business. Because they knew things could and needed to be done differently and were determined to do so.

In a time where people pretended to not know what was going on behind the glamorous curtains of fashion Charlotte and Marieke together set out on a mission to prove there was no such thing as giving in on style when choosing True Fashion.

15 years later this mission remains unchanged, bringing True Fashion from niche to norm. With a dedicated team and by collaborating with renown retailers and influencers they don't only raise awareness but more importantly inspire to take that awareness into action and create lasting change.