FASHION FOR GOOD
We advised Fashion For Good for their opening of ‘The world’s first interactive museum for sustainable fashion innovation’, transforming fashion into a force for good. We were involved in the concept development of their quarterly themes for the Fashion For Good experience store. We provided content for the first theme Splash and researched which brands are leading by example in relation to the theme.
SPLASH - THE ROLE OF WATER IN FASHION (OCTOBER ‘18 - JANUARY ‘19)
The relationship between water and fashion runs deep. Each year, the fashion industry uses 93 billion cubic meters of water to produce the clothes we wear. That is 4% of all global freshwater used annually. Ocean plastic pollution is another issue. But even though we can now turn plastic into textiles, only 5% of plastic waste is currently recycled. It doesn’t need to be this way. Clean, innovative, stylish—the brands showcased let us envision a world where fashion and water coexist peacefully.
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