RIFò
Rifò is a Tuscan inflection of the verb 'rifare', meaning 'to remake', or 'to redo'. Since the start in 2017, Rifo wants to combine circularity, craftsmanship and fashion. 100% made in Italy for men and women.
SUSTAINABLE PRACTICES AND TRANSPARANCY
Rifò believes in a future where there is no longer a need to produce new textile raw materials, but rather it is possible to reuse all those that have already been produced and then forgotten. Rifò’s goal is to create recycled and recyclable products.
Rifò collect old clothes and textile overstock, sort them by quality and color, and shred them to make a new fiber. Then they transform the new fiber into a new yarn that they use to make soft and high-quality garments.
All Rifò production partners are located within 30km of the head office in Prato, Tuscany. This makes the brand, 100% made in Italy.
